Projects from College

“Spec” work is short for “Special” work, right?

Here are two projects still near and dear to my heart.

The ask: Make Lay’s socially relevant among families.

As the number one potato chip in America, Lay's knows a thing or two about the good ol' U.S. of A. So, who better to keep you or the kids distracted during a long cross-country road trip?

2020 Young Ones Gold Pencil Winner

Young Ones Brief - Digital / Online

Before Stanley, there was Yeti

We wanted to explore what would happen if Yeti’s namesake accidentally stumbled upon one of their exceptionally tough water bottles.

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